Scaling Customer Experience using Generative AI Chatbot for Major Manufacturing Company
Business Problem
The client, a major manufacturing company, faced significant challenges in managing customer experience. Their current processes relied heavily on manual intervention, resulting in slow response times, inconsistent information delivery, and limited scalability. The inability to efficiently handle customer inquiries, product searches, and support requests created a suboptimal experience, ultimately affecting customer satisfaction and revenue opportunities.
Business Solution
To address the challenges, Pronix Inc. implemented a Generative AI-powered Conversational Chatbot leveraging the Kore.ai XO Platform. The solution involved crawling the client's entire website, which comprised over 1,900 web pages, to create a comprehensive and intelligent knowledge base. The chatbot was equipped with capabilities including:
- Product Catalog Assistance: Enabling product searches, comparisons, cross-sell, and up-sell opportunities.
- Knowledge Base and FAQs: Providing instant, accurate responses to frequently asked questions.
- Customer Support: Streamlining support processes with quick resolutions to customer queries.
- Feedback Surveys: Gathering customer insights to refine services and improve satisfaction.
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Chat Analytics: Offering actionable insights into customer interactions to continuously enhance the chatbot’s performance.
This chatbot transformed the customer interaction process, creating a seamless and engaging experience while reducing dependency on manual intervention.
Technical Solution
The technical approach centered on Retrieval-Augmented Generation (RAG), which integrates generative AI with search capabilities to enhance response accuracy and relevancy. Key features of the technical solution included:
- Utilizing Search Assist to dynamically retrieve and generate precise answers from the indexed website content.
- Incorporating XO Automation to manage workflows for escalations and complex queries.
- Deploying a Web SDK for seamless chatbot integration across the client's digital channels.
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Hosting and scaling the solution on AWS, ensuring reliability and performance.
This robust technical framework provided a scalable, intelligent, and high-performing solution tailored to the client’s requirements.
Technologies Used
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Kore.ai XO Platform, Search Assist, XO Automation, Web SDK, AWS
Customer Success Outcomes
The implementation of the Generative AI Chatbot delivered measurable benefits:
Improved Customer Experience: Customer satisfaction increased by 30%, driven by faster and more personalized responses.
Enhanced Self-Service Capabilities: Self-service rates improved by 45%, enabling customers to resolve queries independently without requiring agent support.
Efficient Customer Interaction Management: The chatbot handled 70% of customer interactions, reducing agent workload and operational costs.
Transforming Digital Experience: Enhanced digital experience led to a 25% increase in positive customer feedback.
Reduced Average Handling Time (AHT): AHT decreased by 40%, with agents focusing on escalated cases that required human intervention.
Improved Service Availability: Availability of 24/7 customer support resulted in a 50% improvement in customer accessibility to services.
Increased Retail Sales: Effective cross-sell and up-sell strategies drove a 20% increase in retail sales revenue.
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